A Soft Bounce indicates a Temporary Reason while a Hard Bounce indicates a Permanent Delivery Failure. This statement is?

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A Soft Bounce indeed refers to a temporary delivery issue, which could be due to reasons such as the recipient's mailbox being full, the server being down, or the email message being too large. These types of issues typically resolve themselves over time, allowing for the possibility of successful delivery later.

On the other hand, a Hard Bounce signifies a permanent delivery failure. This occurs when there are issues such as an invalid email address, a non-existent domain, or the recipient’s server outright rejecting the email due to it being flagged. In these cases, the email cannot be delivered to the recipient, and no further attempts will be successful.

Understanding the distinction between these two types of bounces is crucial for anyone involved in email marketing or communication, as it influences how one manages email lists and delivery strategies. Recognizing that Soft Bounces can allow for retries while Hard Bounces necessitate list cleaning is key to maintaining effective email communication practices.

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